Okay, Disclaimer: I love my MacBook and Apple in general…. But today I was reading through their 402 page 3rd party UI guidelines document, I found this little clip highly amusing… mainly because this isn’t the only excerpt where they used ’stylish’ and ’stunning’ to describe themselves. Actually those two words appeared in every other paragraph… I’m just saying.
‘Users are attracted to the Macintosh in general and to Mac OS X specifically because they feel the combination offers a superior user experience over other platforms. Macintosh computers are stylish, flexible, easy to set up, easy to maintain, and powerful. Mac OS X combines a reliable core with an intuitive design, stunning graphics, excellent security, and the features users want. Third-party applications enhance this package by delivering specific vertical solutions with sophisticated features and behaviors that are consistent with Apple guidelines.’
Reading this, I feel like they are trying to tell third party developers ‘if your application isn’t as stylish as ours… or if your graphics are slightly under par… don’t even try developing an app that works on our system… stick to PC’s… seriously.’
But if anyone can get away with this appraoch… it’s apple. Because owning a Mac is that much better than owning a PC (so yes, if you own a PC that makes me that much cooler and ’stylish’ than you!)
